AN ADVERTISING PORTFOLIO
I know what you’re thinking...
“Oh no, Kervins is wasting his incredible writing talents on manipulating people into buying things they don’t need.”
Here’s the thing—and I say this with full awareness of how idealistic it sounds—I’ve found that advertising can be a force for so much more than just selling shit.
Sure, most of the stuff is complete and utter bullpoop. But every once in a while, given the right circumstances and the right humans with the right intentions, and bullpoop can be tranformed into a bullhorn for a powerful message.
An ad that draws the line on a global issue by highlighting a moral double standard (watch it)
An ad that makes heroes of people who deserve to be seen beyond the biases some hold about them (watch it)
An ad that bridges understanding between humans from opposing worlds (watch it)
This is the kind of advertising I’m grateful for my opportunities to play a role in making.
SEE THE WORK