For the 2015 holiday season Beats by Dre wanted to do something unexpected while staying true to their in-your-face style. We came up with this retail campaign and got the legendary Spike Lee (aka the king of "in-your-face") to shoot it.

That moment when your partner says "yo, ask Spike for a picture" and you turn around hesitantly to find Mr. "Do The Right Thing" staring you dead in the face.