In a massive brand overhaul, Facebook wanted to highlight its 'Groups' feature and show how it allows people to better engage. I worked with our Amsterdam team to pen and debut 'More Together' in North America, with a series of films that follow people from different walks of life who find an unlikely common bond with one another through Facebook Groups.
Director: The Mercadantes
Soundtrack: The Bee Gees, 'To Love Somebody'
The campaign also included out-of-home executions in major cities across the United States. Billboards and posters highlighted some of the most beloved Facebook Groups and drove home the message of finding more that brings us together.