Why Old Spice, you ask?
Obvious answer: Why not Old Spice?.
We worked with Mediamonks to create a series of games that weren’t just biographical, but truly reflective of the celebrities’ success stories, all the way down to the game mechanics, musical scores, and obscure easter eggs. The games served as companions to video interviews in which fans could watch our heroes tackle their own games, resulting in some next-level meta nostalgia.
Then we brought the show to ComplexCon in the form of full-size arcade games inside a fully functioning pizzaria owned and operated by none other than our favorite deo brand.