Copy: "I'll take the wins and the losses. The praise and the scrutiny. The hits and the injuries. The glory and the blame. The loyalty and the doubt. I'll take it all. STRAIGHT TO THE GYM."
When the New Year came around, Beats by Dre wanted to leverage the films to capitalize on people's oft-renewed commitment to getting in shape. We inspired people to #StartStrong on the first week of the year with a regimen powered by our PowerBeats2 athletes.