We placed an interactive map at the end of the film that let fans dive deeper into each of LeBron's flashbacks.
This is one of the clickable films:
LeBron made a promise to one day put his home town Akron on the map.
We helped him do just that.
We launched this website a day before LeBron's first home game. The site tracks conversations around America's top-trending cities with the goal of getting enough people to talk about #AKRON and thus put it on the map. By the second quarter of the season opener, Akron reached #1 as the top-trending city in America. See the website here.
ON THE GROUND
We released limited edition LeBron posters and shirts to fans going to the Cavs first home game. People waited in line. They were gone in an hour.