YOUTUBE
We placed an interactive map at the end of the film that let fans dive deeper into each of LeBron's flashbacks.
![](https://freight.cargo.site/t/original/i/73e3ab09c2832047db7d394761763fed34d61063bc75000235a63a0adfd566d5/pb2_akron_map_youtube_endcard2_700.jpg)
This is one of the clickable films:
DIGITAL
LeBron made a promise to one day put his home town Akron on the map.
We helped him do just that.
![](https://freight.cargo.site/t/original/i/ec25ec3ec4dd0fc3db6f7b2889b1ffdd22110a6b7279b021d79ff107e61d8b74/LBJ_PB2_WEB.jpg)
We launched this website a day before LeBron's first home game. The site tracks conversations around America's top-trending cities with the goal of getting enough people to talk about #AKRON and thus put it on the map. By the second quarter of the season opener, Akron reached #1 as the top-trending city in America. See the website here.
![](https://freight.cargo.site/t/original/i/e055f8f604206ae2a849ad33ea40628a5af254cf9516410d1cc5bd3f933d54fd/LBJ_PB2_WEB2.jpg)
ON THE GROUND
We released limited edition LeBron posters and shirts to fans going to the Cavs first home game. People waited in line. They were gone in an hour.
![](https://freight.cargo.site/t/original/i/8486b7d24a624db84748239d1a34dffbaf29179bfacca4f8971329dbe827ca5e/Unknown-2_700.jpeg)