KERVS

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	<title>KERVS</title>
	<link>https://kervins.com</link>
	<description>KERVS</description>
	<pubDate>Fri, 15 Oct 2021 15:13:40 +0000</pubDate>
	<generator>https://kervins.com</generator>
	<language>en</language>
	
		
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		<title>Home</title>
				
		<link>https://kervins.com/Home</link>

		<pubDate>Fri, 15 Oct 2021 15:13:38 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/Home</guid>

		<description>

	WELCOME TO KERVINS.COM 
AN ADVERTISING PORTFOLIO&#38;nbsp;
	

I know exactly what you’re thinking...&#38;nbsp;
‘Oh no, Kervs is wasting his talents, good heart, wisdom beyond years, bottomless well of empathy and wisardly way with words on manipulating people into buying things they don’t actually need.’Yep.
Thing is, I’ve found that in rare cases advertising can be a force for more than just selling bullshit. Every once in a while bullshit can be molded (apologies for that visual) into a bullhorn and used as a vehcle to amplfy ideas that are more important and transformative than any product or service. 
An ad that draws the line on a global issue by highlighting a moral double standard.
&#38;nbsp;click to&#38;nbsp;watch&#38;nbsp;
 An ad that makes heroes of people who deserve to be seen beyond the biases some hold about them. &#38;nbsp;
&#38;nbsp;click to&#38;nbsp;watch&#38;nbsp;
An ad that bridges understanding between humans from opposing worlds.&#38;nbsp;
&#38;nbsp;click to&#38;nbsp;watch&#38;nbsp;These are the kinds of projects I’m most proud to play a part in bringing into the world.
&#38;nbsp;SEE THE WORK&#38;nbsp;


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		<title>TLDR: WORK</title>
				
		<link>https://kervins.com/TLDR-WORK</link>

		<pubDate>Fri, 15 Oct 2021 15:13:40 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/TLDR-WORK</guid>

		<description>

	WORK&#38;nbsp;&#38;nbsp;Nike: Equality&#38;nbsp;
&#38;nbsp;Facebook: More Together&#38;nbsp;&#38;nbsp;&#38;nbsp;Corona: This is Living, Since 1925&#38;nbsp;
&#38;nbsp;Allianz Insurance: Prepared for life&#38;nbsp;

&#38;nbsp;Old Spice: Level Up Your Legacy&#38;nbsp;Beats by Dre: &#38;nbsp;Serena Williams &#38;nbsp;&#38;nbsp;Lebron James, Re-Established&#38;nbsp;
&#38;nbsp;Holiday Campaign, Spike Lee&#38;nbsp;
Proctor &#38;amp; Gamble:&#38;nbsp;Thank You, Mom&#38;nbsp;
&#38;nbsp;#LoveOverBias Aja Evans&#38;nbsp;&#38;nbsp;#LoveOverBias Gus Kenworthy&#38;nbsp;&#38;nbsp;#LoveOverBias Elana Meyers Taylor&#38;nbsp;
	HEADLINES&#38;nbsp;&#38;nbsp;
&#38;nbsp;The Reason: The Story Behind Wieden + Kennedy's 
#BlackLivesMatter Website Statement &#38;nbsp;&#38;nbsp;This advertising agency turned its entire home page into 
a powerful #BlackLivesMatter message&#38;nbsp;
&#38;nbsp;P&#38;amp;G Breathes New Life Into 
'Thank You, Mom' Ahead of Another Olympics&#38;nbsp;
&#38;nbsp;Nike uses the power of sport to 
take a stand for equality in new campaign&#38;nbsp;
&#38;nbsp;Beats by Dre Thrillingly Welcomes 
LeBron James Home to Ohio&#38;nbsp;


 &#38;nbsp;Creative Loafing, IdOMusic,&#38;nbsp;
Kervins C's industry rules&#38;nbsp;

&#38;nbsp;Don’t Get Me Started with 
Dan Balser: 
Episode 248&#38;nbsp;


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	<item>
		<title>Bio</title>
				
		<link>https://kervins.com/Bio</link>

		<pubDate>Fri, 15 Oct 2021 15:13:39 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/Bio</guid>

		<description>

	KERVS IS A HAITIAN-AMERICAN WRITER&#38;nbsp; 
FROM NYC.
 BASED IN AMSTERDAM.


Pre-advertising, Kervs earned his stripes in the music industry. 
As Head of Marketing at PatchWerk Recording Studios, a well-known Atlanta establishment at the epiccenter of urban music and culture, he founded the regionally-famous 
&#38;nbsp;‘I do Music’ &#38;nbsp;Kervs’ advertising career began at R/GA in Los Angeles, California where he helped launch monumental work for
&#38;nbsp;Beats by Dre&#38;nbsp;&#38;nbsp;&#38;nbsp;Lebron James  &#38;nbsp; Spike Lee &#38;nbsp;A short time later, at Wieden + Kennedy, Kervins was credited on industry-lauded campaigns for
&#38;nbsp;Nike &#38;nbsp; Procter &#38;amp; Gamble  &#38;nbsp; Old Spice&#38;nbsp;His writing on racial injustice in America was the mainspring that introduced
 &#38;nbsp;Nike Equality&#38;nbsp; 
The premier film featured Lebron James, Serena Williams, and other athletes taking a stand over the powerful voice of Alicia Keys singing a heart stirring cover of Sam Cook’s “A Change is Gonna Come”.In 2019, along with his four-legged companion, Rocky, Kervs transplanted to Europe where he took a Sr. Creative role with Wieden + Kennedy, &#38;nbsp;Amsterdam&#38;nbsp; 
While there, Kervins helped to establish&#38;nbsp; global platforms for 
&#38;nbsp;Facebook&#38;nbsp; Allianz &#38;nbsp; Nike &#38;amp; more&#38;nbsp;
Most recently, as Creative Director overseeing the Corona beer account at W+K Amsterdam, Kervs ushered the brand through a global centennial campaign.
&#38;nbsp;This is Living, Since 1925&#38;nbsp;
Currently Kervins is available for freelance globally. Projects that require experience-earned empathy and soulful, evocative language are where he can have the most impact. 
Until then, Kervins will be tending to his most important role, raising two little women with his partner since summer 2021.
&#38;nbsp;GET IN TOUCH&#38;nbsp;

	
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		<title>Site Customizations</title>
				
		<link>https://kervins.com/Site-Customizations</link>

		<pubDate>Fri, 15 Oct 2021 15:13:40 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/Site-Customizations</guid>

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Site Customizations in this template:

“Make Eyes Follow the Cursor”https://support.cargo.site/Make-Eyes-Follow-the-Cursor
(In use on this page)

“Adding Clocks, Dates, and more”https://support.cargo.site/Adding-Clocks-Dates-and-more
(In use on this page)
More Site Customizations...</description>
		
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	<item>
		<title>The Reason...</title>
				
		<link>https://kervins.com/The-Reason</link>

		<pubDate>Wed, 21 Mar 2018 16:53:35 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/The-Reason</guid>

		<description>"As of Friday morning (July 2016), there were no videos of past advertisements to be found on the home page of global advertising agency Wieden+Kennedy. No links to bios for the agency's senior managers or founders, no links to contact info for potential clients looking to work with them. Instead, there was only black and white, simple text on a page, and a hashtag: #blacklivesmatter."

Source: The Washington Post 

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Original Text:
Why your black co-worker seems especially bitter today...
Why your black co-worker seems especially sad today...
Why your black co-worker seems especially quiet today...

We are processing. 

We are asking ourselves what to do.

We are hurt because it feels like watching our own selves get gunned down.

We are telling ourselves, "do not let this make you live in fear, do not let this make you hate."

But we're scared for our lives, our family's lives, our friend's lives.
 
We're mad that the protests aren't working. Why the video recordings aren't working.

We're conflicted, in a place between crippling empathy for this man and his family and contempt at a world that seems not to care enough.

We are disgusted at police but telling ourselves, "you can't hate all police."

We are wondering the point of a moment of silence.

We are wondering if we ourselves will make it back home today.

We are wondering what to do, what to do, what to do.

Just an FYI, not for sympathy. Just acknowledging this because it should be acknowledged. #AltonSterling 


Context:
Waking up that morning, I learned what a heavy heart felt like. Weighed down by questions that no answers could possibly justify and anger that no one who didn't share my melanin could fully understand. The complexity of the feeling left me enraged and hopeless all at once. Like many of us on that morning, I showered and dressed myself with that feeling. Rode the bus to work with that feeling. Sat down at my desk, opened my laptop and stared down at my screen with that feeling. What to do? This will probably go down as the single most important thing I have ever written.


In the end, Wieden + Kennedy turned 'The Reason...' into an oversized, beautifully un-shelveable book printed in living color for every person in the agency. Forwarded by Dan Wieden himself, this book serves as a reminder to find ways to incorporate racial justice thinking into our daily awareness, and always reach for deeper levels of understanding and empathy.

SEE THE REASON BOOK HERE


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		<title>NIke Equality</title>
				
		<link>https://kervins.com/NIke-Equality</link>

		<pubDate>Wed, 21 Mar 2018 16:53:36 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/NIke-Equality</guid>

		<description>

	
	Making this spot was maddening, humbling and cathartic. Maddening that it had to be made. Humbling that I got the opportunity to make it. Cathartic making it. Getting the soulful and talented Melina Matsoukas to direct the spot and working with Alicia Keys to cover Sam Cooke was som' like a Black boy's dream. Most of all, I'm incredibly proud to be a part of this work, which marks the very beginning of Nike's 'EQUALITY' campaign over the next several years.
	
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B SIDE (The version of the voiceover no one heard)
Out here it’s different.
Out here skills don’t get me a pass.
Out here my presence is a threat. 
My potential isn’t recognized. 
Why is it so different out here? 
Equality shouldn’t have boundaries. 
My value should be the same whether on hardwood or concrete.
My worth should be seen beyond bleachers. 
My actions should define me. 
Not who I love, or my beliefs. 
If we can be a equals on the court,
We can be equals out here. </description>
		
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		<title>P&#38;G Thank You, Mom </title>
				
		<link>https://kervins.com/P-G-Thank-You-Mom</link>

		<pubDate>Wed, 21 Mar 2018 16:53:37 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/P-G-Thank-You-Mom</guid>

		<description>For the 2018 Winter Olympic Games in Pyeongchang, P&#38;G tapped us to add yet another chapter to their famous 'Thank You, Mom' campaign. Instead, we breathed new life into the campaign by leveraging a global stage to help the world's largest advertiser inspire Love Over Bias. It made my own mom very proud.


Within the first month, the campaign garnered 107MM total views, achieved 2B earned media impressions in more than 35 countries, and more importantly, started a global conversation, using "Love Over Bias" to thank moms for being a remarkable and shining example of unconditional love. All before it even made its broadcast debut.

PRIDE


LOVE


HEART


COURAGE


STRENGTH


WEB FILMS


</description>
		
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		<title>Facebook More Together</title>
				
		<link>https://kervins.com/Facebook-More-Together</link>

		<pubDate>Fri, 17 Apr 2020 10:33:23 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/Facebook-More-Together</guid>

		<description>In a massive brand overhaul, Facebook wanted to highlight its 'Groups' feature and show how it allows people to better engage. I worked with our Amsterdam team to pen and debut 'More Together' in North America, with a series of films that follow people from different walks of life who find an unlikely common bond with one another through Facebook Groups.


Director: The Mercadantes
Soundtrack: The Bee Gees, 'To Love Somebody'

The campaign also included out-of-home executions in major cities across the United States. Billboards and posters highlighted some of the most beloved Facebook Groups and drove home the message of finding more that brings us together.

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		<title>Re-Established</title>
				
		<link>https://kervins.com/Re-Established</link>

		<pubDate>Wed, 21 Mar 2018 16:53:39 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/Re-Established</guid>

		<description>Remember that time the greatest player in modern basketball decided that he's won enough championship rings for other cities and it was time to return back to his hometown? We created a milestone campaign for King James and Beats by Dre, that told the story of Lebron's true motivation, on and off the hardwood. The film had over 9 million views in its first week and topped the AdAge viral video chart. Not bad for my first official advertising creds.


YOUTUBE
We placed an interactive map at the end of the film that let fans dive deeper into each of LeBron's flashbacks. 
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This is one of the clickable films:


DIGITAL
LeBron made a promise to one day put his home town Akron on the map. 
We helped him do just that.
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We launched this website a day before LeBron's first home game. The site tracks conversations around America's top-trending cities with the goal of getting enough people to talk about #AKRON and thus put it on the map. By the second quarter of the season opener, Akron reached #1 as the top-trending city in America. See the website here.
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ON THE GROUND
We released limited edition LeBron posters and shirts to fans going to the Cavs first home game. People waited in line. They were gone in an hour.
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		<title>Powerbeats2</title>
				
		<link>https://kervins.com/Powerbeats2</link>

		<pubDate>Wed, 21 Mar 2018 16:53:42 +0000</pubDate>

		<dc:creator>KERVS</dc:creator>

		<guid isPermaLink="true">https://kervins.com/Powerbeats2</guid>

		<description>To support the launch of Beats by Dre Powerbeats2, we recruited an elite cast of athletes and featured them in their own emotional films. 


PRINT
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Copy: "I'll take the wins and the losses. The praise and the scrutiny. The hits and the injuries. The glory and the blame. The loyalty and the doubt. I'll take it all. STRAIGHT TO THE GYM."

HOLIDAY SOCIAL
When the New Year came around, Beats by Dre wanted to leverage the films to capitalize on people's oft-renewed commitment to getting in shape. We inspired people to #StartStrong on the first week of the year with a regimen powered by our PowerBeats2 athletes.

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