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But does he social?                                                                               TLDR: SEE MY WORK  ︎  ︎  ︎  ︎  
For the 2018 Winter Olympic Games in Pyeongchang, P&G tapped us to add yet another chapter to their famous 'Thank You, Mom' campaign. Instead, we breathed new life into the campaign by leveraging a global stage to help the world's largest advertiser inspire Love Over Bias. It made my own mom very proud.



Within the first month, the campaign garnered 107MM total views, achieved 2B earned media impressions in more than 35 countries, and more importantly, started a global conversation, using "Love Over Bias" to thank moms for being a remarkable and shining example of unconditional love. All before it even made its broadcast debut.

PRIDE


LOVE


HEART


COURAGE


STRENGTH


WEB FILMS